Promoting on Pinterest

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untitled design (3)Pinterest is often overlooked in the marketing scheme of things, but I recently decided to give it a try for the promotion of my latest book, Make Your Bones. ( shameless plug: http://www.amazon.com/dp/B07MN672G7 )
I have used Pinterest personally for many years, as I’m sure most of you have. It is a terrific place to find ideas, as well as connect with other artistically minded folks.
Having experimented with promoted posts on Instagram, Facebook, and Amazon, I found that while they do get your book in front of many eyes, most of the interaction is with likes or saves and not sales. When I tried promoted pins, however, I saw that my CTR (click through rate) was much higher on Pinterest than other outlets.
Why? Maybe it’s simply because the audience is right for the type of fiction I write. Maybe it’s because of the user interface.
What is great about Pinterest is that if anyone repins your promoted pin, it will be there long after the paid promotion has ended. Virtually forever.

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